2010 – 2011 Health Literacy Awards
Call for Applications
The NN/LM Middle Atlantic Region (MAR), as part of its outreach and library improvement programs and its Strategic Program Plan for Network Members, is accepting applications from MAR full and affiliate network members to develop health literacy projects to be completed by April 30, 2010.
For Full and Affiliate Network members to create or develop health literacy projects within their library or organization or by partnering with other libraries or organizations. Health literacy projects should address issues of the target population's ability to read, listen, analyze, and make decisions, and the ability to apply these skills to health situations. Five awards up to $15,000 each are available. Deadline for applications is September 15, 2010. Awards will be announced in early October 2010.
Purpose
The purpose of the Health Literacy Award program is to provide support for full and affiliate members to develop new health literacy projects. Priority will be given to projects which support MAR’s outreach priorities:
- Target groups: seniors, Hispanic populations, faith-based organizations, low-income/literacy populations.
- Partner priorities: unaffiliated health professionals, senior centers, nonprofit organizations, schools, and public health departments. Unaffiliated health professionals include nursing/long term care professionals, private practice physicians, nurse practitioners, public health departments, and Federally Qualified Health Centers (health clinics for the underserved).
- Health disparities such as diabetes, heart disease, obesity, cancer, STDs/HIV/AIDS, infant mortality, asthma and uninsured individuals.
Background
In the report Healthy People 2010, the U.S. Department of Health and Human Services included improved consumer health literacy as Objective 11-2, and identified health literacy as an important component of health communication, medical product safety, and oral health. Health literacy is defined in Health People 2010 as: "The degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions".
Health literacy includes the ability to understand instructions on prescription drug bottles, appointment slips, medical education brochures, doctor's directions and consent forms, and the ability to negotiate complex health care systems. Health literacy is not simply the ability to read. It requires a complex group of reading, listening, analytical, and decision-making skills, and the ability to apply these skills to health situations.
For additional information on the effects of health literacy, see Research Findings on Impact of Health Literacy.
Examples of new health literacy projects include:
- Developing partnerships with K-12 school librarians, math teachers, health teachers, science teachers, and school nurses to introduce health related tasks into the curriculum
- Working with Adult Basic Education and English as a Second Language initiatives to include health related information in the program
- Partnering with community-based organizations to develop outreach programs to senior-citizen facilities to discuss health information topics
- Conducting health information classes at the public library to teach health related topics
- Working with consumer advocate organizations on outreach programs to vulnerable populations
For additional information and project ideas see Health Literacy
Other projects or ideas not listed above are welcome. Projects should be NEW to the organization submitting the award application. Partnerships between MAR members and community, health, senior, and diversity organization are strongly encouraged.
Five (5) awards up to $15,000 each are available. Each award will be funded as a cost reimbursement subcontract, and for direct costs only. Indirect costs will not be funded. Funds cannot be used for food or furniture; and no more than 5% of budget can be used to purchase print and electronic collections.
If you have questions or require assistance, contact Helen Tannenbaum, Outreach and Communications Coordinator, at 212-263-4176 or helen.tannenbaum@med.nyu.edu, or Kate Oliver, MAR Associate Director, at 212-263-4197 or kate.oliver@med.nyu.edu. Awards will be announced on the MAR discussion list, MARL as well as the MARquee.
Period of Performance
Projects must be completed by April 30, 2011.
Submission Process
Applicants must complete the online application. Attachments, such as resumes, letters of support, and equipment catalog pricing may be sent by fax to 212-263-4258 or attached to an email sent to rml@library.med.nyu.edu. Please use the title of your project as the subject line of the email.
Deadline for submission is September 15, 2010.
Fill out the application online now!
Application Review Process
Applications will be reviewed by selected members of the MAR Outreach Committee and MAR staff. Applicants will be notified of decisions when the review process is complete, approximately 3 weeks from the application submission deadline.
Application Review Criteria
TARGET POPULATION NEEDS ASSESSMENT
The application describes the target population, the target population’s needs, and the rationale for what benefits the target population will gain from the activity.
35 points
ACTIVITY PLAN
The application describes how the activity will address the needs of the target population. The application fully describes the activity, including start/end dates (timeline), location, and personnel. The application provides a detailed budget with justifications for all costs. The activity plan is feasible and complete.
35 points
EVALUATION
The application describes how the activity will be evaluated. The application includes evaluation criteria to explain how activity objectives will be achieved. The evaluation component considers what is expected to be different once the activity is complete.
20 points
SUPPORTING DOCUMENTATION
The application documents experience and qualifications of key personnel, including resumes/curriculum vitae and, if applicable, letters of support from partner organizations.
10 points
Total Possible Points: 100
An application with a score totaling less than 75 points will not be funded.
See a sample Review Sheet.
Allowable expenses include:
- Personnel
- Equipment rental or purchase
- Software
- Translation costs
- Travel including mileage, tolls, and hotel costs
- Publicity
- Space rental
- Electricity
- Telephone lines/data lines (e.g. broadband or cellular)
- Audiovisual costs
- Printing/reproduction/duplication including paper and supplies
- Postage and handling
- Speaker fees and honoraria
- Indirect costs
Non-allowable expenses include:
- Food or beverages (except travel per diem)
- Furniture
Reporting Requirements
A final report, including a blog/newsletter article, must be submitted within 30 days of completion of the project. We ask that any training sessions conducted during the project be reported; these are included in reports prepared by NLM. Award recipients are encouraged to take photographs for inclusion in the report and article. Recipients agree to allow the NN/LM-MAR to republish reports. Reports must be submitted to rml@library.med.nyu.edu.
Important Information Funding decisions are based on need, amount to be funded, and availability of funds. In addition to the requirements listed in each Call for Application, the following requirements also apply.
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