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NLM “Evaluating Health Communication” Lecture Series

Lecture: “The Brave New World of Health Communication Evaluation”

  • Speakers: Nancy Harrington, PhD, and Linda Neuhauser, DrPH
  • Date: Wednesday, March 27, 2013
  • Time: 3:30-6:00 PM
  • Location: Lister Hill Auditorium, Building 38A, First Floor

The public is invited to Part 2 of this spring lecture series. The event will also be videocast live and archived at videocast.nih.gov. Sign language interpreters will be provided. See complete series schedule at: http://www.nlm.nih.gov/news/com_lecture_kreps.html.

SPEAKERS:

Nancy Harrington, PhD, is professor and associate dean for research at the Department of Communication, College of Communication and Information, University of Kentucky.

Dr. Linda Neuhauser

Linda Neuhauser, DrPH, is clinical professor of community health and human development and co-principal investigator of Health Research for Action at the School of Public Health, University of California, Berkeley.

BACKGROUND:

There are more and increasingly diverse ways for health information to reach the public. The interest among Americans to receive health information also remains high compared to most other topics. To maximize the impact of health information on the nation’s well-being and empower consumers, communicators need to know whether their messages are reaching the right audience, whether the information is understood, and whether the materials make a difference in decision-making and health outcomes. As a result, evaluation is an integral and crucial part of health communication.

NLM is presenting this lecture series to highlight innovative approaches and best practices in evaluating health communication. As NIH and NLM diversify their use of mass communication channels to dispatch health information, a fresh consideration of evaluation’s cutting edge is timely and important.

NLM and NIH employees are encouraged to attend this series, as are members of the public, employees of other governmental agencies, and faculty and students from area universities. The lectures will feature discussion and participation by audience members. Dr. Gary Kreps, university distinguished professor and chair of the Department of Communication, and director of the Center for Health and Risk Communication, George Mason University, kicked off the series and will serve as the discussant for the other four programs, adding continuity and facilitating a progression of learning.

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