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NLM’s Lecture Series: “Better Health: Evaluating Health Communication”

NLM announces an upcoming lecture series on strategies to evaluate health communication.  The first of the five-part lecture series is this coming Monday.  More information about our first speaker, Dr. Gary Kreps, is attached.  The title of his talk is: “Evaluating Health Communication Programs to Enhance Health Care and Health Promotion.”

The event will be videocast live and archived at http://videocast.nih.gov

Better health: Evaluating health communication

There are more and increasingly diverse ways for health information to reach the public. The interest among Americans to receive health information also remains high compared to most other topics. To maximize the impact of health information on the nation’s well-being and empower consumers, communicators need to know whether their messages are reaching the right audience, whether the information is understood, and whether the materials make a difference in decision-making and health outcomes. As a result, evaluation is an integral and crucial part of health communication.

The National Library of Medicine (NLM) will host a spring lecture series to highlight innovative approaches and best practices in evaluating health communication. As the National Institutes of Health (NIH) and NLM diversify their use of mass communication channels to dispatch health information, a fresh consideration of evaluation’s cutting edge is timely and important.

NLM and NIH employees are encouraged to attend this series, as are members of the public, other governmental agencies, as well as faculty and students from area universities. The lectures will feature discussion and participation by audience members.

Lecture 1 – March 4th, 3:30-5:00 pm, Lister Hill Auditorium, Building 38A, National Library of Medicine

“Evaluating Health Communication Programs to Enhance Health Care and Health Promotion”  

Gary L. Kreps Ph.D., University Distinguished Professor, Chair, Department of Communication and Director of the Center for Health and Risk Communication, George Mason University. Dr. Kreps’ expertise areas include health communication and behavioral change, health promotion, and risk communication. Prior to his appointment at George Mason, Dr. Kreps was the founding chief of the Health Communication and Informatics Research Branch at the National Cancer Institute.

Dr. Kreps will be the first speaker and serve as the discussant for the series’ remaining talks. His presence adds continuity and facilitates a progression of learning during the series.

Lecture 2 - March 27th, 3:30-6:00 pm Lister Hill Auditorium, Building 38A, National Library of Medicine

Nancy Harrington Ph.D., Professor, Associate Dean for Research, Department of Communication, College of Communication and Information, University of Kentucky.  Dr. Harrington specializes in eHealth, persuasive message design, tailored messaging, and physician-patient communication.

Linda Neuhauser DrPH., Clinical Professor of Community Health and Human Development, Co-Principal Investigator of Health Research for Action, School of Public Health, University of California – Berkeley.  Dr. Neuhauser specializes in the development of health promotion programs through the use of community participatory health intervention research, and user-centered study design.

Gary Kreps, Ph.D., discussant

Lecture 3 – April 10th, 3:30-5:00 pm, Lister Hill Visitors Center, Building 38A, National Library of Medicine

Andrew Pleasant Ph.D., Health Literacy and Research Director, Canyon Ranch Institute; The Ohio State University College of Nursing. A pioneer in health literacy research and evaluation, Dr. Pleasant is a member of the Institute of Medicine’s Roundtable on Health Literacy and the Scientific Committee of the International Public Communication of Science and Technology Network.

Gary Kreps, Ph.D., discussant

Lecture 4 – April 29th, 3:30-5:00 pm, Balcony B, Natcher Building 45, National Institutes of Health

Brad Hesse Ph.D., Chief, Health Communication and Informatics Research Branch, National Cancer Institute (NCI). Dr. Hesse directs several of NCI’s cancer communication research initiatives, including the Health Information National Trends Survey (HINTS) and the Centers of Excellence in Cancer Communication (CECCR).

Gary Kreps, Ph.D., discussant

Lecture 5 – TBD

Gary Kreps, Ph.D., discussant

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