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Other Publications from the OERC

Behavior Change Theories

Behavior change theory and its relevance to health information outreach is discussed in the following white papers commissioned for the Outreach Evaluation Project:

Communication and Community Development for Health Information: Constructs and Models for Evaluation
By John E. Bowes, University of Washington.

The Diffusion of Innovations Model and Outreach from the National Network of Libraries of Medicine to Native American Communities
By Everett Rogers and Karyn Scott, University of New Mexico

Theory-Based Interventions and Evaluations of Outreach Efforts
By Kim Witte, Michigan State University

Success with Outreach Series

Introduction to Planning and Evaluation (Dragonfly, Summer 2000)

The Community Assessment (Dragonfly, Summer 2000)

Setting Goals and Objectives (Dragonfly, Fall 2000)