Have you thought that only quantitative information can be used for data visualizations, and qualitative data wasn’t an option without first coding or otherwise turning this valuable content into quantitative formats?
I learned about an innovative and compelling approach to creating qualitative data visualizations with illustrations from Fresh Spectrum . They begin the process (as shown in the illustration above) of taking a long narrative such as a focus group transcription, and chunking it into a few paragraphs per concept with a unique illustration for each one. In this case custom illustrations of people were used, but you could use your organization’s existing images or Creative Commons-licensed images for illustrating concepts. The next step for the visualization uses the images with brief captions as an online data dashboard, where visitors can click on the captioned image of interest to them to then access the more detailed narrative. The author describes how to do this within a WordPress portfolio blog template, or a simpler strategy of creating HTML anchor links to each individual section within a longer text. You can see how this works by clicking on an anchor link from the original post (http://freshspectrum.com/blogging-advice/#davidson for example) that leads to the longer narrative at http://freshspectrum.com/blogging-advice/ (a great source of advice for blogging by the way!)
Need more information about reporting and visualizing your data? We at the Outreach Evaluation Resource Center (OERC) have more resources available for you from the Reporting and Visualizing tab of our Tools and Resources for Evaluation Guide at http://guides.nnlm.gov/oerc/tools and welcome your suggestions and comments about the guide.