You can find a useful list of Seven Practical Steps to Create an Effective SurveyMonkey Survey at the SurveyMonkey Blog.  More detail is provided for each of these steps, which, in general, apply to creating any survey (regardless of mode of creation and distribution).  Briefly, here are the steps:

• Create introduction content.
• Chose colors and logo for branding.
• Create survey content.
• Polish the design: consider required answer feature, text validation, error messages, question placement and spacing.
• Finsh with a thank you page.
• Select a survey completion option.
• Distribute the survey.