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Survey Monkey or Zoomerang: How to Choose?

The American Evaluation Association “Coffee Break” webinar on June 10 featured a comparison of Survey Monkey and Zoomerang, two well-known and respected web survey tools. Both feature free accounts–you can sign up and test drive them as part of deciding whether to move to the paid options. In both cases, the free accounts feature most of the system functionality but with limits on the numbers of questions and responses. The prices for paid accounts are similar for both. The presenters, Lois Ritter and Tessa Robinette, highlighted some differences between the two systems.

Survey Monkey was, as of June 10, the only online survey application that is 508 compliant and, because one subscription can share multiple surveys, it is good for work being conducted by different groups in multiple locations. Survey Monkey is available in a variety of languages and can be used with the iPhone.

Zoomerang can be used with multiple mobile devices and offers a fee-based survey translation service. Zoomerang is designed for a one account per user and project environment, and can provided rented lists for sampling frames on 500 attributes that purport to be representative of the “general population.” Zoomerang also has a nice analytic feature: “tag clouds” for thematic grouping.

For a thorough overview of how to conduct online surveys, consult the Autumn, 2007 issue of New Directions for Evaluation, number 115.

The American Evaluation Association “Coffee Break” webinar series is a benefit of membership in the association. Recordings of these 20 minute sessions are archived in the AEA’s Webinar Archive E-Library (a members-only site).

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