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Archive for July, 2010

Value of Academic Libraries: IMLS Grant and ACRL Project

The Institute of Museum and Library Services has awarded a grant that will test and implement methodologies measuring the return on investment (ROI) in academic libraries. The goals are to provide evidence and a set of tested methodologies that academic libraries will be able to use in demonstrating their value. The University of Tenessee, Knoxville will be conducting this study in collaboration with the University of Illinois at Urbana-Champaign and the Association of Research Libraries. Dr. Carol Tenopir, professor in the School of Information Sciences, is the project’s lead investigator. This news item from the UT Knoxville’s Tennessee Today provides more details: “UT Shares in Grant to Study Value of Academic Libraries.”

In a complementary project, the Association of College and Research Libraries has selected Dr. Megan Oakleaf to conduct a review of the “quantitative and qualitative literature, methodologies and best practices currently in place for demonstrating the value of academic libraries.” The Association plans to issue a completed report later this year.

Survey Monkey or Zoomerang: How to Choose?

The American Evaluation Association “Coffee Break” webinar on June 10 featured a comparison of Survey Monkey and Zoomerang, two well-known and respected web survey tools. Both feature free accounts–you can sign up and test drive them as part of deciding whether to move to the paid options. In both cases, the free accounts feature most of the system functionality but with limits on the numbers of questions and responses. The prices for paid accounts are similar for both. The presenters, Lois Ritter and Tessa Robinette, highlighted some differences between the two systems.

Survey Monkey was, as of June 10, the only online survey application that is 508 compliant and, because one subscription can share multiple surveys, it is good for work being conducted by different groups in multiple locations. Survey Monkey is available in a variety of languages and can be used with the iPhone.

Zoomerang can be used with multiple mobile devices and offers a fee-based survey translation service. Zoomerang is designed for a one account per user and project environment, and can provided rented lists for sampling frames on 500 attributes that purport to be representative of the “general population.” Zoomerang also has a nice analytic feature: “tag clouds” for thematic grouping.

For a thorough overview of how to conduct online surveys, consult the Autumn, 2007 issue of New Directions for Evaluation, number 115.

The American Evaluation Association “Coffee Break” webinar series is a benefit of membership in the association. Recordings of these 20 minute sessions are archived in the AEA’s Webinar Archive E-Library (a members-only site).

Survey Monkey News

Some news from Survey Monkey’s Newsletter:

Professional (paid) subscribers can now make customized links in lieu of those long automatically-generated ones. And you can analyze data based on respondents’ answers by using the Filter by Response tool within the Analyze section. Professional subscribers can also create Custom Reports within the Analyze section.

Hospital Libraries and IRS-Mandated Community Benefit: MLA Poster

A belated note about an interesting item at the Medical Library Association meeting in DC this past May. Christine Chastain-Warheit gave a fascinating 5-minute “Lightning Round” presentation, “Can Hospital Librarians Demonstrate Internal Revenue Service-mandated Community Benefit for Their Nonprofit Organizations? Reflecting on Value Provided and Connecting the Hospital Library to Community Benefit.” She pointed out that the IRS Community Benefit standard for not-for-profit hospitals includes activities that promote health in response to community needs. Community Benefit is the basis of the tax-exemption of not-for-profit hospitals. Her institution has agreed that the library’s outreach activities can be included in calculating hospital community benefit efforts for IRS reporting (Poster presented at Medical Library Association Annual Meeting, May 23, 2010). This approach could have good potential for libraries in not-for-profit hospitals demonstrating their value to their institutions and their institutions’ communities, so it’s definitely something to watch. Ms. Chastain-Warheit is Director of Medical Libraries at Christiana Hospital in Newark, DE.