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Archive for August, 2006

Power of Suggestion

New research suggests that simply asking a question about a risky behavior, such as drug use, can increase that behavior. Host Frank Stasio talks to Gavan Fitzsimons, a marketing professor at Duke University’s Fuqua School of Business about the power of suggestion and how researchers’ questions can have unintended effects.

Audio MP3 file Listen to this North Carolina Public Radio broadcast. (11min 30sec)