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2013 Tips From Former Smokers Campaign Generates 150,000 Calls to Quitlines and 2.8 million Website Visits

From the CDC Newsroom and the September 19th Morbidity and Mortality Weekly Report. http://1.usa.gov/18GrD5Q

The Centers for Disease Control and Prevention’s 2013 Tips From Former Smokers campaign produced more than 150,000 additional calls to 1-800-QUIT NOW, a number that links callers to their state quitlines.¬† The campaign also generated almost 2.8 million additional visitors to the campaign website, http://1.usa.gov/19R30BY. The website features information on the campaign, as well as information on how to quit smoking from the National Cancer Institute’s SmokeFree¬†website.¬†http://1.usa.gov/16ZEqwF

These figures represent a 75 percent increase in call volume and a nearly 38-fold increase in unique website visitors, compared with the four weeks before the campaign began. The analysis also found that average weekly calls fell by 41 percent and website visitors fell by 96 percent during the four weeks after the campaign ended.

Through the Affordable Care Act, more Americans than ever will qualify to get health care coverage that fits their needs and budget, including important preventive services such as services to quit smoking that are covered with no additional costs.

For more information on the Tips From Former Smokers campaign, including profiles of the former smokers, other campaign resources, and links to the ads, visit http://1.usa.gov/19R30BY.

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