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It’s Only Natural: New resource to promote breastfeeding

“Today, Surgeon General Regina M. Benjamin, MD, MBA announced the launch of It’s Only Natural, a new public education campaign that aims to raise awareness among African American women of the importance of and benefits associated with breastfeeding and provide helpful tips.

It’s Only Natural was developed to equip new moms with practical information and emotional support from peers, as well as tips and education about the benefits of breastfeeding and how to make it work in their own lives. All of the material is uniquely crafted for African American women. Materials include:

  • video testimonials from new moms talking about the challenges they have overcome, providing breastfeeding tips, sharing their individual stories, and much more;
  • articles on a variety of topics ranging from laws supporting breastfeeding to how to fit breastfeeding into your daily life;
  • two fact sheets, which contain proper holding and latching techniques, as well as information on managing discomfort and how much milk is enough; and
  • radio public service announcements.” [HHS press release, 15 April 2013]

Access campaign and educational materials: http://1.usa.gov/117pIA3

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