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Pink Ribbon Sunday Program

The FDA Office of Women’s Health (OWH) launched the Pink Ribbon Sunday program to educate African American and Hispanic women about early detection of breast cancer through mammography. The program strives to reduce breast cancer health disparities by empowering community leaders to develop mammography awareness programs tailored to the needs of their region. Pink Ribbon Sunday originally targeted churches, but the program has since expanded to all types of organizations serving women from diverse ethnic, religious, and social backgrounds. Pink Ribbon Sunday activities have been conducted in urban and rural communities from Oklahoma to Puerto Rico, reaching over 100,000 women. Activities have ranged from mobile mammography events and health fairs to “Pink” luncheons and concerts.

Free copies of the how-to-guide, mammography fact sheets, and cards can be ordered at http://1.usa.gov/YecOSk

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