Accept the Challenge to Reduce Cancer Among Women of Color
Last month, the U.S. Department of Health and Human Services launched the Reducing Cancer Among Women of Color App Challenge. The first-of-its-kind challenge calls on entrepreneurs to create an application for mobile devices that can help underserved and minority women prevent cancer. HHS aims to reach women – especially women of color- and their caregivers who might not connect with traditional media sources.
“This app challenge is an example of our work to reduce health disparities, building on the HHS Action Plan to Reduce Racial and Ethnic Health Disparities,” said Nadine Cracia, M.D., M.S.C.E., Deputy Assistant Secretary for Minority Health and Acting Director of the Office of Minority Health. ”By providing the right information at the right time, mobile apps can help minority and underserved women make informed decisions about their own health and benefit from the recommend preventive services provided at no cost under the health care law.”
The winning app will be judged on its effectiveness in providing relevant and compelling prevention information to the target audience. The first place prize is $85,000. Second and third place winners will receive $10,000 and $5,000 prizes, respectively.
To learn more about the Reducing Cancer Among Women of Color App Challenge, click here: http://1.usa.gov/OXBRCz